Podcast Interview Marketing: The New Frontier in Marketing

Is guest blogging dead? Is podcast interview marketing the new guest blogging?

podcast interview marketingIt used to be true that guest blogging was a legitimate “hack” to content marketing. It was one of the most inbound-y tactics in inbound marketing. The marketing team places content on a relevant blog with a back link (use the right anchor text!) and you not only reach a new audience that trusts the site you’re on… but you get SEO value!

The host of your guest post gets (hopefully) great content and gets to get in front of your social media audience as your team promotes the post. It’s a win-win situation. One problem: are blog articles as engaging and magnetic as they once were? Continue reading

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The Generational Impact of Honor Flight

I wrote this a while back. It’s inspired by true events.

Honor Flight: THE IMPACT

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Teaching the next generation about honor and respect.

The short answer to “Who is Honor Flight?” is easy: We are a volunteer-run, non-profit organization honoring our WWII veterans with an all-expense-paid one-day trip to Washington, DC to visit the national monuments built in their honor. We also now fly Korean War veterans. Some hubs are flying Vietnam veterans, too. Continue reading

33 Leadership Lessons

Leading an organization, a group, a team or even yourself can be difficult.

Great leadership can also seem so simple, it’s misleading.

In thinking about my leadership and that of others around me – great leaders and lacking leaders alike – I thought I’d put together leadership lessons I’ve learned and strive for. Yes I miss the mark sometimes, but it’s something I definitely work on every day. I’m blessed to have had 2 years of leadership training at a previous job – thank you AmeriFirst – and I study leaders to try and make myself better.

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Here’s my list of leadership lessons I’ve cultivated. Continue reading

A Hero’s Tale

I’m sharing this essay to honor my friend Linda, as well as showcase my oldest daughter. I had the honor of serving alongside Linda with Talons Out Honor Flight. She was taken from us on May 10, 2017. Ava, a 6th grader, chose Linda as the subject of end-of-year essay. Here is her essay.

A Hero’s Tale by Ava Moyle

Jesus came to serve, not to be served. Linda was a great example of this standard, she went and served her country, church, community, and veterans. Linda was humble, kind, compassionate, a servant to God and leader, but didn’t think she was anyone special. She even continues to serve in death. She was an organ donor and her corneas went to a person in need. She is a hero.

Linda McTague was born on November 22, 1957 and died on May 10, 2017. Her parents were David and Carolyn McTague, and her brother was Mark Baker, who passed away in late 2016. She went to LaMora Park Elementary School, North Western Jr. High School, graduated in 1975 from Battle Creek Central High School, then graduated from Kellogg Community College in 1977 with an Associate of Arts, and also Florida International University in 1979 and 1980 with Bachelor of Arts and master of science degrees.

General McTague represented her country by fighting for freedom. She was the first woman from Michigan to be an Air Force pilot. She was the first woman in the country to command an Air National Guard Fighter Wing. During her military career,  Linda had 6,000 flight hours in military trainer and VIP transport aircraft, commanded at the squadron, group, and wing levels. General McTague retired as the commander of the District of Columbia Air National Guard. She was a graduate of Air War College and CAPSTONE after 28 years of serving as both a pilot and an aircraft maintenance officer. Her military decorations were many, including these top highest decorations: the Legion of Merit (with one Oak Leaf), the Meritorious Service Medal (with 3 Oak Leafs), and the Air Medal.

Linda was a member of Ladies of Harley and was a board member of Talons Out Honor Flight. I had the honor of serving with her through Talons Out. For that brief time, I got to see her leadership skills, her patience, humility and commitment. I noticed she was quiet, but a leader. It was an honor to get to know her, for however brief it was.

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My Personal Brand Journey

Today we say goodbye. Goodbye to a man who made a big difference in the world through small kindnesses. He may not have bragged about his work, but he knew that he was making an impact. I don’t think he knew the depth, but we sure hope he knew something. I can tell you that he would have been happy to know that if there was a house he was living in next to this cemetery, he wouldn’t have been buried here. Because he was still living … his favorite joke years ago; now, a chance for us to laugh a little – which would have made him happy.

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If you’re living next to this cemetery, you can’t be buried there.

But today we look back over a legacy left behind by a man who followed his faith, who worked hard to provide for his family and who tried every day to make a difference. From his work with veterans to his men’s group at church … from his one-time weekly calls to his aging grandparents to his simple love of his daughters and wife, this man impacted lives so deeply, that his absence may feel like a hole for a long time to come for many. And he never did these things for the credit – he merely wanted to leave the world a better place when he left it. And he did.

To those who knew him, puns were his lifeblood. Though they weren’t the death of him, it was a close call at times. I remember one time he tried to out-pun a stranger on a train, only to nearly be thrown off that train. It would have most certainly been a moving violation, but not a very moving tribute.

So with a flourish and a funny, we say goodbye to Dan Moyle. We’re sure going to miss you dad. (And look, no grammar mistakes!)


This my friends, is how I’d like to leave the world. That’s how I envision my daughters writing my eulogy.

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And that, is where my personal brand journey began for me. I thought about how I want to be remembered in the eyes of my daughters.

Who am I? What am I? Well, I love to work with people, helping them along the way.

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My Twitter profile – make sure you’re following me for marketing updates…

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…veteran stories, Pure Michigan passion…

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…motorcycle trips and cat pictures…

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…lots of cat pictures…

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– my Twitter profile lays it out as: serve, educate, love people. I consider myself a compassionate educator of sorts.

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In thinking about nailing down a brand, it all comes back to helping and serving others. What does that look like every day? It’s serving consumers through helpful marketing instead of spammy junk mail.

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It’s serving my daughters by teaching them to be strong, intelligent and compassionate humans.

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Dad to 2 daughters in a blended family. I’m definitely blessed.

It’s serving my wife by speaking her Love Language … and doing dishes. And leaving her alone to read sometimes.

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It’s serving those who came before me and blazed a path through their service – veterans of World War II, the Korea and Vietnam Wars.

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It’s serving my community through organizations like Patriot Guard Riders, Habitat for Humanity, March of Dimes or community service at church.

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So my hope every day is that when you think of Dan Moyle, you think of servant leadership, helpfulness and compassion. And dad jokes. Always leave them with a smile. Which reminds me – who is bigger. Mr Bigger or his baby?

His baby. Because she’s a Little Bigger.

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My Personal Brand Journey

This year at work, I was fortunate enough to enter my second year of leadership training and coaching. With this second year came a new challenge: a personal brand presentation. This was mine. I presented it to my peers and the senior leadership team at AmeriFirst Home Mortgage. Each leader in my peer group faced the same challenge. It was an amazing experience. I thought I’d share it here. Thank you for reading.

How Scott Stratten Feels About My Use of Pinterest

A couple years ago, my employer hired Scott Stratten to talk to our sales team about marketing, social media and the new world of doing business. Being that one of Scott’s focuses is real estate – and how agents & Realtors use new technology – it seemed like a perfect fit.

When Scott showed up in his Detroit Lions jersey and showed off his Lions pride in photos of him at games, it was solidified: this was going to be a good morning.

As Scott talked to the crowd of AmeriFirst Home Mortgage employees, I could see that he was covering a lot of the same marketing philosophy as I’d been preaching to our company. I was pretty pumped. Then came Scott’s portion on social media marketing and Pinterest.

Check out what the king of Unmarketing had to say about a mortgage company on Pinterest:

The short story: We got him.

The lesson is this: use a social media platform in the way it’s designed, and you’ll get some wins. If it’s meant to be visual, make it visual. Take time to discover the reason your audience (your hopeful leads) is there, and play in the sandbox.

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Want to get disconnected on LinkedIn? Try to cold-message-spam-sell me.

Some people I know do not connect with others on LinkedIn unless they actually know them. This is to avoid spam and cold-messaging (like cold calling, but via messaging).

I, on the other hand, am open to connecting and making “new friends.” We don’t have to have a previous relationship in order to connect. While this may lead to an occasional spam message or cold-message that means nothing to me, it’s rare.

However, when one of these messages does come in, it’s the quickest way to cut ties with me. Granted, I’m no one special. So that’s probably okay in your world. I’m okay with it, too. But it’s definitely on less person in your network. And yes, I do have hundreds in my network and it’s a relatively active network.

A quick lesson: If you’re thinking about sending me a message, first do your research. For instance, I do not run an agency and do not have clients (see below). If you think I am, or if your product is aimed at those who do, you’re wasting your time.

LinkedIn spam message STOP

Another spam message I received wanted me to use their “platform” to auto post hundreds of ads on CraigsList (I do not use CraigsList at all) and fake Yelp reviews (which I would never do – research me!). So this also resulted in a delete and removal.

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Using new technology like social media in old, ineffective and annoying ways is a waste. Please stop.