Recently, podcast guru Jordan Harbinger (The Art of Charm) offered advice to anyone (especially business-focused people) thinking about starting a podcast. The title gives it away: Thinking of starting a podcast? Don’t.
Jordan’s reasons – it’s not an easy money maker, there’s too much noise, competing against big media – all seem legitimate. However, I’m a bit stubborn.
I decided to start a podcast as a passion project. Interviewing storytellers about their craft fascinates me. If I can learn a little something about becoming a better storyteller, while sharing it with others, then I feel like I leave the world a little bit better for the future. Continue reading
Is guest blogging dead? Is podcast interview marketing the new guest blogging?
It used to be true that guest blogging was a legitimate “hack” to content marketing. It was one of the most inbound-y tactics in inbound marketing. The marketing team places content on a relevant blog with a back link (use the right anchor text!) and you not only reach a new audience that trusts the site you’re on… but you get SEO value!
The host of your guest post gets (hopefully) great content and gets to get in front of your social media audience as your team promotes the post. It’s a win-win situation. One problem: are blog articles as engaging and magnetic as they once were? Continue reading
I wrote this a while back. It’s inspired by true events.
Honor Flight: THE IMPACT
Teaching the next generation about honor and respect.
The short answer to “Who is Honor Flight?” is easy: We are a volunteer-run, non-profit organization honoring our WWII veterans with an all-expense-paid one-day trip to Washington, DC to visit the national monuments built in their honor. We also now fly Korean War veterans. Some hubs are flying Vietnam veterans, too. Continue reading
Leading an organization, a group, a team or even yourself can be difficult.
Great leadership can also seem so simple, it’s misleading.
In thinking about my leadership and that of others around me – great leaders and lacking leaders alike – I thought I’d put together leadership lessons I’ve learned and strive for. Yes I miss the mark sometimes, but it’s something I definitely work on every day. I’m blessed to have had 2 years of leadership training at a previous job – thank you AmeriFirst – and I study leaders to try and make myself better.
Here’s my list of leadership lessons I’ve cultivated. Continue reading
I’m sharing this essay to honor my friend Linda, as well as showcase my oldest daughter. I had the honor of serving alongside Linda with Talons Out Honor Flight. She was taken from us on May 10, 2017. Ava, a 6th grader, chose Linda as the subject of end-of-year essay. Here is her essay.
A Hero’s Tale by Ava Moyle Continue reading
Today we say goodbye. Goodbye to a man who made a big difference in the world through small kindnesses. He may not have bragged about his work, but he knew that he was making an impact. I don’t think he knew the depth, but we sure hope he knew something. I can tell you that he would have been happy to know that if there was a house he was living in next to this cemetery, he wouldn’t have been buried here. Because he was still living … his favorite joke years ago; now, a chance for us to laugh a little – which would have made him happy.
If you’re living next to this cemetery, you can’t be buried there.
A couple years ago, my employer hired Scott Stratten to talk to our sales team about marketing, social media and the new world of doing business. Being that one of Scott’s focuses is real estate – and how agents & Realtors use new technology – it seemed like a perfect fit.
When Scott showed up in his Detroit Lions jersey and showed off his Lions pride in photos of him at games, it was solidified: this was going to be a good morning.
As Scott talked to the crowd of AmeriFirst Home Mortgage employees, I could see that he was covering a lot of the same marketing philosophy as I’d been preaching to our company. I was pretty pumped. Then came Scott’s portion on social media marketing and Pinterest.
Check out what the king of Unmarketing had to say about a mortgage company on Pinterest:
The short story: We got him.
The lesson is this: use a social media platform in the way it’s designed, and you’ll get some wins. If it’s meant to be visual, make it visual. Take time to discover the reason your audience (your hopeful leads) is there, and play in the sandbox.