Do you remember the last billboard you drove by? Did you write down that phone number for the lawyer and make a call? What about the last radio commercial you heard that drove you to take action? Or do you – like me – love your DVR so much you’re considering making it a part of your family?
Marketing as we know it is in the middle of a fundamental revolution. In fact it’s driving a major shift in business. A new world is emerging: Inbound Marketing. I wrote about this in an article: What is the Future of Marketing?
This blog is my attempt to change a few minds, shake up the world a bit and put an end to money-wasting marketing efforts of the past. Stop the spray and pray shouting method of throwing money at the problem, and let’s explore this Inbound Marketing revolution.