Some people I know do not connect with others on LinkedIn unless they actually know them. This is to avoid spam and cold-messaging (like cold calling, but via messaging).
I, on the other hand, am open to connecting and making “new friends.” We don’t have to have a previous relationship in order to connect. While this may lead to an occasional spam message or cold-message that means nothing to me, it’s rare.
However, when one of these messages does come in, it’s the quickest way to cut ties with me. Granted, I’m no one special. So that’s probably okay in your world. I’m okay with it, too. But it’s definitely on less person in your network. And yes, I do have hundreds in my network and it’s a relatively active network.
A quick lesson: If you’re thinking about sending me a message, first do your research. For instance, I do not run an agency and do not have clients (see below). If you think I am, or if your product is aimed at those who do, you’re wasting your time.
Another spam message I received wanted me to use their “platform” to auto post hundreds of ads on CraigsList (I do not use CraigsList at all) and fake Yelp reviews (which I would never do – research me!). So this also resulted in a delete and removal.
Using new technology like social media in old, ineffective and annoying ways is a waste. Please stop.