Monthly Archives: December 2016

My Personal Brand Journey

Today we say goodbye. Goodbye to a man who made a big difference in the world through small kindnesses. He may not have bragged about his work, but he knew that he was making an impact. I don’t think he knew the depth, but we sure hope he knew something. I can tell you that he would have been happy to know that if there was a house he was living in next to this cemetery, he wouldn’t have been buried here. Because he was still living … his favorite joke years ago; now, a chance for us to laugh a little – which would have made him happy.

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If you’re living next to this cemetery, you can’t be buried there.

But today we look back over a legacy left behind by a man who followed his faith, who worked hard to provide for his family and who tried every day to make a difference. From his work with veterans to his men’s group at church … from his one-time weekly calls to his aging grandparents to his simple love of his daughters and wife, this man impacted lives so deeply, that his absence may feel like a hole for a long time to come for many. And he never did these things for the credit – he merely wanted to leave the world a better place when he left it. And he did.

To those who knew him, puns were his lifeblood. Though they weren’t the death of him, it was a close call at times. I remember one time he tried to out-pun a stranger on a train, only to nearly be thrown off that train. It would have most certainly been a moving violation, but not a very moving tribute.

So with a flourish and a funny, we say goodbye to Dan Moyle. We’re sure going to miss you dad. (And look, no grammar mistakes!)


This my friends, is how I’d like to leave the world. That’s how I envision my daughters writing my eulogy.

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And that, is where my personal brand journey began for me. I thought about how I want to be remembered in the eyes of my daughters.

Who am I? What am I? Well, I love to work with people, helping them along the way.

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My Twitter profile – make sure you’re following me for marketing updates…

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…veteran stories, Pure Michigan passion…

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…motorcycle trips and cat pictures…

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…lots of cat pictures…

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– my Twitter profile lays it out as: serve, educate, love people. I consider myself a compassionate educator of sorts.

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In thinking about nailing down a brand, it all comes back to helping and serving others. What does that look like every day? It’s serving consumers through helpful marketing instead of spammy junk mail.

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It’s serving my daughters by teaching them to be strong, intelligent and compassionate humans.

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Dad to 2 daughters in a blended family. I’m definitely blessed.

It’s serving my wife by speaking her Love Language … and doing dishes. And leaving her alone to read sometimes.

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It’s serving those who came before me and blazed a path through their service – veterans of World War II, the Korea and Vietnam Wars.

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It’s serving my community through organizations like Patriot Guard Riders, Habitat for Humanity, March of Dimes or community service at church.

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So my hope every day is that when you think of Dan Moyle, you think of servant leadership, helpfulness and compassion. And dad jokes. Always leave them with a smile. Which reminds me – who is bigger. Mr Bigger or his baby?

His baby. Because she’s a Little Bigger.

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My Personal Brand Journey

This year at work, I was fortunate enough to enter my second year of leadership training and coaching. With this second year came a new challenge: a personal brand presentation. This was mine. I presented it to my peers and the senior leadership team at AmeriFirst Home Mortgage. Each leader in my peer group faced the same challenge. It was an amazing experience. I thought I’d share it here. Thank you for reading.