A couple years ago, my employer hired Scott Stratten to talk to our sales team about marketing, social media and the new world of doing business. Being that one of Scott’s focuses is real estate – and how agents & Realtors use new technology – it seemed like a perfect fit.
When Scott showed up in his Detroit Lions jersey and showed off his Lions pride in photos of him at games, it was solidified: this was going to be a good morning.
As Scott talked to the crowd of AmeriFirst Home Mortgage employees, I could see that he was covering a lot of the same marketing philosophy as I’d been preaching to our company. I was pretty pumped. Then came Scott’s portion on social media marketing and Pinterest.
Check out what the king of Unmarketing had to say about a mortgage company on Pinterest:
The short story: We got him.
The lesson is this: use a social media platform in the way it’s designed, and you’ll get some wins. If it’s meant to be visual, make it visual. Take time to discover the reason your audience (your hopeful leads) is there, and play in the sandbox.