Category Archives: social media

How Scott Stratten Feels About My Use of Pinterest

A couple years ago, my employer hired Scott Stratten to talk to our sales team about marketing, social media and the new world of doing business. Being that one of Scott’s focuses is real estate – and how agents & Realtors use new technology – it seemed like a perfect fit.

When Scott showed up in his Detroit Lions jersey and showed off his Lions pride in photos of him at games, it was solidified: this was going to be a good morning.

As Scott talked to the crowd of AmeriFirst Home Mortgage employees, I could see that he was covering a lot of the same marketing philosophy as I’d been preaching to our company. I was pretty pumped. Then came Scott’s portion on social media marketing and Pinterest.

Check out what the king of Unmarketing had to say about a mortgage company on Pinterest:

The short story: We got him.

The lesson is this: use a social media platform in the way it’s designed, and you’ll get some wins. If it’s meant to be visual, make it visual. Take time to discover the reason your audience (your hopeful leads) is there, and play in the sandbox.

How-I-Turned-Journalism-into-an-Inbound-Marketing-Career_CTA

Is a College Education a Waste of Time in 2014?

Is-a-College-Education-a-Waste-of-Time-in-2014I’m looking at my career path, and others I know, and wondering if college is for everyone. Is the traditional path of 13 years of school followed by another 4 or more of university, really the best fit for most of us?

Are companies who only consider people with 4-year degrees missing the boat on some fantastic talent? I published my thoughts on LinkedIn. Below is an excerpt.

In the current job market, many jobs require a college degree. Oftentimes these jobs require a 4-year degree. A lot of companies won’t consider you past the initial round without it. This is a huge mistake. Companies who do this miss out on too much talent.

This idea that people without college degrees don’t measure up to those with degrees needs to change. Some careers need long-term education. I wouldn’t want a high school graduate opening up my dad for a heart surgery. A lawyer without a deep knowledge of law would be laughed out of a courtroom or corporate boardroom. We wouldn’t want the scientist working to cure cancer to have dropped out of college in her first semester.

However, most jobs out there aren’t rocket science – or medical science in the above example. Rather, many jobs, careers or vocations could benefit from people with specified education based on current trends and information.

Read more here: Why University is a Waste of Time for Today’s Job Market

What do you think?

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(creative commons photo credit)